There are few things that excite me more than the promise of a World Cup. I have watched every one – enraptured – since Mexico ’86. Often the expectation is greater than the actual spectacle, but once in a while if you’re lucky, you bare witness to a little piece of football history. Michael Owen’s goal against Argentina still makes the hairs on my neck stand on end.
With this in mind, Nike’s ‘Write the future’ advert got me quite excited. The ad has already been on telly a couple of times and you may have seen it, but in case you haven’t, here it is. I think it sums up the excitement that comes with the imminent arrival of a World Cup!